Communication has always been an essential element of marketing , and more generally for any company aiming to promote or sell products or services.
Compared to a few years ago, we are witnessing a true revolution in this area, both because the market has increasingly aligned itself with the needs of companies and consumers, and because digital technologies have accelerated the pace of innovation by integrating techniques and tools capable of delivering increasingly personalized messages, which, above all, are visible in the right place at the right time.
This evolution is called Digital Marketing , a direct approach with interlocutors that, while on the one hand, benefits companies' business, on the other, allows potential interested parties to establish an effective common thread with organizations in order to obtain rapid responses to their needs.
ICT (Information Communication Technology) companies , quickly adapting to this type of approach becomes not only an "ethical" principle, but above all a fundamental aspect for controlling the main communication channels and countering competition; in this way, the risk of being cut off from that segment of the market that operates, sometimes even latently, through the web .
In the era of Industry 4.0, being a truly innovative company means more than just implementing structural, logistical, and organizational changes with the support of new technologies; it also requires a cultural and communication shift to strengthen the brand and convey the added value of its offering to its stakeholders—quickly and effectively.
This shift is necessary because, in a time when time and information travel at the speed of light, visual impact and clarity of the message become essential to capturing the target audience's attention.
This new approach is implemented by integrating specific professionals into the company's workforce who can plan digital messages and strategies, supported by the appropriate tools for disseminating them online.
One of the key elements of digital marketing is undoubtedly the analysis of data generated by advertising campaigns; in fact, marketing activities carried out through web channels (websites, social networks, PayPerClick campaigns) are measurable, meaning that each advertising campaign is followed by an in-depth analysis of the results obtained (company data and information).
Openwork is developing an interesting experience using the Jamio platform to manage Contact Management, Customer Relationship Management, and Trouble Ticketing. All data managed in the processes is stored in GDPR-compliant and feeds dashboards created in QlikView (BI technology integrated with Jamio via a connector) used for decision-making.
For a digital strategist , having access, from any device, to a platform capable of quickly filtering and retrieving essential information for marketing activities can only facilitate the research phase and optimize planning times.
In conclusion, Digital Transformation Program to be truly comprehensive and successful, it must also include an innovative, consistent, and long-lasting integrated communications plan to acquire new leads and increase business opportunities.
Innovating is a necessity, doing so is a choice.
*source SpazioDati srl
Why ERP and BPM are a perfect match!
Many medium-sized and large organizations that have implemented sophisticated ERP systems face questions that become apparent only after careful post-implementation analysis.
By adopting an ERP, the satisfaction of having made work efficient is undeniable, being able to keep information and data under control and manage individual procedures, obtaining effective and timely output analyses.
ERP is undoubtedly perfect when managing cases that involve a single company area, in very specific areas or when operating with a vertical functional approach .
However, ERP efficiency decreases significantly in business processes involving multiple organizational figures from different areas. One example helps us fully understand the issue:
let's focus on Supplier Order Management:
The responsibility for issuing a Supplier Order , an object typically managed in an ERP, lies with the Purchasing Office .
Certainly the Purchasing Office has all the vertical functions present in the ERP to serve its operations.
However, in a structured organization, the process of issuing orders to suppliers also involves parts of the organization that are typically not accustomed to using ERP.
That is, the process as a whole goes beyond managing the information reported in the supplier order document, requiring additional activities that are no longer transactional and informative parts of the order itself, but rather ancillary information and processes that enable its issuance.
For example, the order to the Supplier must be signed by one or more representatives before being sent to the supplier.
The sending process does not end with a procedure in the ERP but with activities (signatures) that must be requested from users who do not belong to " Administration, Finance and Control ", the elected area for the use of an ERP, but may have the most disparate functions in the Organization.
How do we manage this with an ERP?
It is inconvenient for a company to invest resources in extending the use of ERP to other areas and in training all the relevant departments.
Result: the procedures rely on the ERP, but the processes are managed manually, that is, through individual productivity tools (paper, file sharing via email) that do not allow for any monitoring or control and which, paradoxically, cause the loss of all the efficiency gains that the ERP investment was intended to bring.
Mountains of paperwork make the business process slow and cumbersome, significantly increasing the risk of errors.
It is precisely in cases like these (hundreds in an organization—think, for example, of Request for Proposal Management, Investment Management, Supplier Qualification, Payment Authorization, New Product Development, Credit and Returns Management, to name just a few) that the integration between an ERP and a tool designed to manage and monitor business processes, such as a BPM, allows the procedure to be extended beyond the confines of its own area, allowing it to exist within an organizational process, with easily calculable ROI. This is a deliberately simplified example of Extended ERP !
By integrating a BPM tool, it will be very easy to obtain performance information such as:
- task execution times,
- allocated resources and their saturation level,
- process cycle time,
- associated costs, etc.
The order that lies under the paperweight becomes part of a digital process and it is possible to know exactly where it is and in what state.
Managers who monitor performance, often forced to manage it outside of the information system, will have clear and detailed information relating, for example, to the development times of a new product or the average order fulfillment time over the last month .
JAMIO 4.5 R1 coming in October
Thanks to the new features of Jamio openwork Marimba 4.5 R1 it will be possible to collaborate during the creation or modification phase of the document, that is, before making it available to the entire organization.
Furthermore, the new Document Processing will enable automations that help produce documentation and presentations even in the case of documents composed of multiple parts, each with its own life cycle.
For example, it will be easier to create solutions to support Compliance Management and the drafting of documentation such as Contracts and Procedures .
Main news:
- Running workflows before publishing a document.
- Run automated workflows that involve converting, merging, and editing files.
- Improved usability in managing document versioning
- Improved performance of the web application (Jamio on stage) and file attachment management thanks to migration to Microsoft Azure
- Functional enrichment of the Rich Text Area .
- Jamio on stage Mobile user interface improvements
- Preview spreadsheets and presentations .
OPENWORK FOR TECHNOLOGICAL INNOVATION IN HEALTHCARE
Cooperation and integration of clinical trials and care pathways, acronym CONTACT : this is the Innonetwork project presented at Fiera del Levante by Piero Cosoli (Project Coordinator and PM of Openwork), of which Openwork is the leader.
Born with the aim of creating an ecosystem of practices, processes and tools supported by ICT technologies (primarily Business Process Management, Cloud and Mobile) for the integrated and "patient-centered" management of Medical Clinic and Clinical Trial pathways, the project pursues the following objectives:
- Allow the definition, execution and monitoring of clinical pathways developed by knowledge workers (care teams);
- include in these pathways the collection and analysis of patient-generated data, therapies and diagnoses, evaluations and tests (lab and diagnostic);
- to achieve constant patient monitoring, allowing the prevention of adverse events due to specific patient characteristics, or the detection of collective variations in vital parameters.
The ecosystem will be tested in the field of "neurodegenerative diseases" on a sample of patients with Multiple Sclerosis undergoing drug therapy at the IRCCS Casa Sollievo della Sofferenza.
The project partnership, which in addition to the aforementioned IRCSS and Openwork also involves Sincon, Euronet , Informatica & Telecommunications , the Polytechnic of Bari , the female startup Golem Plus and the Spin Off of the University of Bari Ser&P, represents a real knowledge chain on digital .
KEEPING UP WITH NEW BUSINESS NEEDS:
The Apex – Openwork partnership
New scenarios for the industry of the future , digitalization and ever-increasing market demands are pushing the IT sector to become increasingly competitive, managing complexity and adapting to rapid processes of change.
This is the fertile ground for innovation , including through symbiosis and collaboration between companies.
Among the exemplary cases is certainly the partnership between Apex and Openwork , a synergy that has lasted more than 18 years and has adapted to the significant market changes of recent years.
Apex is an IT engineering firm serving industrial and public sector clients with a diverse range of services. These include application development and the integration of existing applications into every single business process, leveraging new technologies and ongoing research for innovation.
In this market scenario, the need for a complete and flexible BPM (Business Process Management) platform Openwork and its key product comes into play: Jamio , a no-code BPM cloud application capable of making business processes more efficient, creating applications based on organizational and process logic that integrate with the most popular ERP and legacy systems.
We spoke with Ilario Benetti, CEO of Apex.
Over time, Apex has become a small, excellent company thanks to its partnerships , focused on strong technical expertise, with vendors such as SAP, QlikTech, Microsoft, and Ipswitch. Among your collaborations, we have always seen the one with Openwork What value does a partnership with an Italian vendor like Openwork represent today, given your other excellent collaborations?
The partnership between Apex and Openwork is a very different relationship than two companies collaborating on business opportunities.
This bond has grown over time, alongside the two companies, through times that have not always been easy for the country and for companies in the digital sector.
Several factors contribute to the effectiveness of the synergistic collaboration between these two major players, including shared goals , attention to customer , human relationships, and a shared roadmap . These are all elements that are rarely found in international partnerships.
Are you also seeing a need on the market among medium-large organizations to extend the scope of their ERP thanks to solutions like Jamio OpenWork?
Legacy systems , for various reasons, aren't always able to offer the combination of flexibility and speed of change required to seize new opportunities in a timely manner. A cloud platform designed to model processes and map organizational structures responds quickly and cost-effectively, allowing information systems to respond to business priorities in a stable and effective manner.
How do you see your partnership evolving in the coming years?
It's always difficult to predict future trends. However, the fundamental relationship between two companies remains firm. Despite having grown and changed significantly over time, they continue to develop specific solutions for the Italian market, bridging the functional gap that, to date, even digital leaders are unable to bridge.
