The more digital technologies a company adopts, the greater its market share can be gained:
this is the opinion expressed by leading Eurozone companies surveyed by the European Central Bank on the impact of digitalization on the economy. A third of the companies surveyed—divided between goods manufacturers and service providers, all digitalized and representing approximately 3.7% of total production and 1.7% of employment in the Eurozone—expect a significant increase in sales over the next three years, while more than half expect a modest increase.
Improved customer access makes all the difference. New technologies allow for easier access to customer data, understanding their needs, and offering better, more customized and higher-quality services. Quality also proves to be the factor that increases the value of the product, designed and created based on customer needs. Rationalized and digitalized management of the processes related to product creation and sales, as well as subsequent support, completes the picture.
There are two other key areas where digitalization makes a difference: pricing and supply management. In the former, according to the survey, technology allows companies to better adapt their prices compared to those of their competitors; it also becomes easier to better exploit fluctuations in demand.
Finally, in the supply side, it allows for better management and optimization, minimizing waste and losses.
