The more digital technologies a company adopts, the greater the market share it can gain:
this is the view expressed by leading Eurozone companies surveyed by the European Central Bank on the impact of digitalization on the economy. One-third of the companies surveyed -- divided between goods producers and service providers, all of which are digitized and account for about 3.7 percent of total Eurozone production and 1.7 percent of total employment -- expect a significant increase in sales over the next three years, while more than half expect a slight increase.
What makes the difference is better access to customers. Indeed, new technologies make it easier to access customer data, understand their needs, and offer better customized services of higher quality. Quality also proves to be the factor that increases the value of the product, designed and built on the needs of customers. Rational and digitized management of processes related to product creation and sales activities, as well as subsequent support, completes the picture.
There are two other key areas in which digitization makes a difference: pricing and supply management. On the first front, according to the survey, technology allows them to better adjust their prices relative to those of their competitors; it also becomes easier to take better advantage of fluctuations in demand.
Finally, on the supply side, there is the ability to better manage and optimize them, minimizing waste and losses.
