The Italian digital market is growing, and the Cloud market is growing most of all.
According to data provided by the 2018 Anitec-Assinformnel Report, the digital market in Italy grew by 2.5 percent, originating a total value of 70,474 million euros.
Further growth in digital is estimated for 2019 as well, to be exact at around 72,222 million euros.
Several market segments achieved an improvement in demand and investment, with a particularly notable figure for Cloud solutions.
Below is the list of technologies involved in the growth:
- Cloud +23.6%
- IoT +19.2%
- Wearable devices +15.3%
- Web platforms +13.7%
- Cybersecurity +12.2%
- Mobile Business +9.4%
- Digital Advertising +7.7%
- ICT software and solutions +7.7%
Also of note is the increased interest in artificial intelligence applications and Big Data, which are increasingly essential for analyzing and improving services inside and outside the organization.
