Digital Designer, Web Analyst, Digital Marketing Specialist, cybersecurity specialist, data scientist.
These are some of the professions that can most help a company innovate. For many companies, however, the real key lies in the work done by the INNOVATION MANAGER, i.e., that figure capable of making important decisions about innovation by synthesizing the needs in IT and the requests coming from the different business units, which may not even concern technology in the strict sense. This is a professional who knows the technologies but is also equipped with the soft skills needed to coordinate the need for innovation expressed by all departments of the company.
This is one of the main issues on which the protagonists of the Professions 2020 project, promoted by 'Più-Professioni Intellettuali Unite,' aimed at enhancing the contribution of the intellectual professions to the development of the economy and creating the conditions for a balanced collaboration between professionals, businesses, institutions and civil society, have been discussing.
It emerged during the proceedings that there are three attitudes adopted in general by Italian companies toward digitization. Alongside those that prefer not to act and wait, there are those that try to innovate by setting in motion business units entirely dedicated to the purpose and distinct from IT departments; finally, there are companies that launch pilot projects to experiment with new processes and approaches, technological and otherwise. In summary, advice from an innovation manager could be the impetus for convincing the most hesitant companies to innovate, perhaps adapting to their needs the technologies best suited to innovate business processes and workflows, aspects that are key to competitiveness in the marketplace.
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