The closing ceremony of the second edition of the Samsung Innovation Camp, the first for the University of BariAldo Moro, was held today at theUniversity of Bari Aldo Moro, with the awarding of prizes to the groups of young undergraduates/graduates who presented the best project work to the two local entities involved in the Innovation Camp project, Openwork and Sidea Group.
Created with the idea of accompanying students from Italian universities on a training course on digital technologies, the initiative of Samsung Electronics Italia (in collaboration with Randstad), has received considerable interest both from young people(494 students and recent graduates) and from the companies involved in the project.
For the final phase of Innovation Camp in Puglia, the best student proposals were selected and analyzed based on the requirements of the business cases commissioned by Openwork and Sidea Group, the two local excellences that have joined Samsung's initiative in recent months.
So in addition to the establishment of a Competence Center on Business Process Management with the Politecnico di Bari, Openwork also warmly welcomed the initiative of Samsung and Randstad, further fueling interest in the digital technology gap and, as a result, on narrowing the gap between business and academia.
OPENWORK PROJECT WORK WINNING GROUPS
With the goal of increasing the conversion rate of the Jamio sale (the Cloud BPM platform created by Openwork), students were asked to benchmark the actions put in place by competitors, study the impact of Try&Buy on the conversion rate, define the most suitable channels and tools for long-term promotion of the product, identify methods for campaign monitoring and data analysis, and, most importantly, define the costs. In the case of Openwork, the winning groups were two, tied: E-nnomatics and the Digital Humans group.
The ceremony was attended by Prof. Salvatore Romanazzi - a member of the Uniba Evaluation Board - and Dr. Maria Teresa Bilancia, Events and Communication referent of the Placement Agency for theUniversity of Bari Aldo Moro; Anastasia Buda, Corporate Citizenship Manager of Samsung Electronics Italia; Martin Arborea, Sales & Marketing Director of Openwork ; and Angelo Perrini, Founder and Managing Director of Sidea Group.
SOME NUMBERS OF THE "SAMSUNG INNOVATION CAMP" PROJECT
Over 10,000 Italian students registered on the Samsung Innovation Camp platform, with a good balance of boys (46 percent) and girls (54 percent), demonstrating an equal interest in disciplines related to digital jobs between men and women. In addition to current students, many recent graduates also participated, reaching 25 percent of total registrants.
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